SEO is a term that many business owners will have heard of but may not understand very well. As a business owner you need to know most importantly what SEO can do and why it is important to you and your business however at the same time you need to understand how it works. By understanding how SEO works you can make sure you are choosing an efficient and affordable SEO company and also know what to expect and when. Here are the four main things you need to know about SEO 1. A definition of SEO SEO stands for Search Engine Optimization, also itâ€™s worth knowing that when talking about it you say the letters S.E.O rather than trying to pronounce SEO as a word. Search Engine Optimization is actually optimization of your website for the sake of search engine rankings: i.e. to make sure your website shows up high in results for relevant search terms that people are looking for. Also worth knowing when looking for a good affordable SEO company is the difference between On-page and Off-page SEO: On-Page SEO is what you do to the pages of your website to increase your search engine rankings. Off-Page SEO is things you do elsewhere such as building links to your website.